Arama Sonuçları - Daraltılmış: English - SpringerLink (Online service) - Marketing.

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development

2024-05-23T20:14:49Z

by Samli, A. Coskun. author.
http://dx.doi.org/10.1007/978-1-4614-5125-9
Format: Elektronik Kaynak

Handbook of Social Media Management Value Chain and Business Models in Changing Media Markets

2024-05-23T20:14:49Z

by Friedrichsen, Mike. editor.
http://dx.doi.org/10.1007/978-3-642-28897-5
Format: Elektronik Kaynak

Customer Relationship Management in the Financial Industry Organizational Processes and Technology Innovation

2024-05-23T20:14:49Z

by Rajola, Federico. author.
http://dx.doi.org/10.1007/978-3-642-35554-7
Format: Elektronik Kaynak

Vertical Price Coordination and Brand Care Interdisciplinary Perspectives on the Prohibition of Resale Price Maintenance

2024-05-23T20:14:49Z

by Ahlert, Dieter. author.
http://dx.doi.org/10.1007/978-3-642-35570-7
Format: Elektronik Kaynak

The FORA Framework A Fuzzy Grassroots Ontology for Online Reputation Management

2024-05-23T20:14:49Z

by Portmann, Edy. author.
http://dx.doi.org/10.1007/978-3-642-33233-3
Format: Elektronik Kaynak

Transnational Marketing and Transnational Consumers

2024-05-23T20:14:49Z

by Sirkeci, Ibrahim. author.
http://dx.doi.org/10.1007/978-3-642-36775-5
Format: Elektronik Kaynak

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design

2024-05-23T20:14:49Z

by Solberg Søilen, Klaus. author.
http://dx.doi.org/10.1007/978-3-642-36793-9
Format: Elektronik Kaynak

Brand Growth Barriers Identify, Understand, and Overcome Them

2024-05-23T20:14:49Z

by Krüger, Ralph. author.
http://dx.doi.org/10.1007/978-3-642-37108-0
Format: Elektronik Kaynak

The Executor of Integrated Marketing Communications Strategy: Marcom Manager’s Working Model

2024-05-23T20:14:49Z

by Shin, Kwang-Yong. author.
http://dx.doi.org/10.1007/978-3-642-38091-4
Format: Elektronik Kaynak

International Employer Brand Management A Multilevel Analysis and Segmentation of Students' Preferences

2024-05-23T20:14:49Z

by Christiaans, Lena. author.
http://dx.doi.org/10.1007/978-3-658-00456-9
Format: Elektronik Kaynak

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee

2024-05-23T20:14:49Z

by Langen, Nina. author.
http://dx.doi.org/10.1007/978-3-658-00759-1
Format: Elektronik Kaynak

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising

2024-05-23T20:14:49Z

by Klapdor, Sebastian. author.
http://dx.doi.org/10.1007/978-3-658-01732-3
Format: Elektronik Kaynak

Network Governance Alliances, Cooperatives and Franchise Chains

2024-05-23T20:14:49Z

by Ehrmann, Thomas. editor.
http://dx.doi.org/10.1007/978-3-7908-2867-2
Format: Elektronik Kaynak

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models

2024-05-23T20:14:49Z

by Ziniel, Wolfgang. author.
http://dx.doi.org/10.1007/978-3-8349-3633-2
Format: Elektronik Kaynak

Luxury Marketing A Challenge for Theory and Practice

2024-05-23T20:14:49Z

by Wiedmann, Klaus-Peter. editor.
http://dx.doi.org/10.1007/978-3-8349-4399-6
Format: Elektronik Kaynak

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China

2024-05-23T20:14:49Z

by Pennemann, Karin. author.
http://dx.doi.org/10.1007/978-3-8349-4492-4
Format: Elektronik Kaynak

Service Management The New Paradigm in Retailing

2024-05-23T20:14:49Z

by Kandampully, Jay.
http://dx.doi.org/10.1007/978-1-4614-1554-1
Format: Elektronik Kaynak

Customer Relationship Management Concept, Strategy, and Tools

2024-05-23T20:14:49Z

by Kumar, V.
http://dx.doi.org/10.1007/978-3-642-20110-3
Format: Elektronik Kaynak

Telephone Surveys in Europe Research and Practice

2024-05-23T20:14:49Z

by Häder, Sabine.
http://dx.doi.org/10.1007/978-3-642-25411-6
Format: Elektronik Kaynak

Sales Excellence Systematic Sales Management

2024-05-23T20:14:49Z

by Homburg, Christian.
http://dx.doi.org/10.1007/978-3-642-29169-2
Format: Elektronik Kaynak

Modelling Value Selected Papers of the 1st International Conference on Value Chain Management

2024-05-23T20:14:49Z

by Jodlbauer, Herbert.
http://dx.doi.org/10.1007/978-3-7908-2747-7
Format: Elektronik Kaynak

Interactive Decision Aids in E-Commerce

2024-05-23T20:14:49Z

by Pfeiffer, Jella.
http://dx.doi.org/10.1007/978-3-7908-2769-9
Format: Elektronik Kaynak

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members’ Behavior and the Economic Relevance for the Marketer

2024-05-23T20:14:49Z

by Meister, Sandra.
http://dx.doi.org/10.1007/978-3-8349-4055-1
Format: Elektronik Kaynak

Advances in Advertising Research (Vol. III) Current Insights and Future Trends

2024-05-23T20:14:49Z

by Eisend, Martin.
http://dx.doi.org/10.1007/978-3-8349-4291-3
Format: Elektronik Kaynak

Branded Component Strategies Ingredient Branding in B2B Markets

2024-05-23T20:14:49Z

by Worm, Stefan.
http://dx.doi.org/10.1007/978-3-8349-6453-3
Format: Elektronik Kaynak

Strategic Retail Management Text and International Cases

2024-05-23T20:14:49Z

by Zentes, Joachim.
http://dx.doi.org/10.1007/978-3-8349-6740-4
Format: Elektronik Kaynak

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting

2024-05-23T20:14:49Z

by Paluch, Stefanie.
http://dx.doi.org/10.1007/978-3-8349-6936-1
Format: Elektronik Kaynak

Diversity in European Marketing Text and Cases

2024-05-23T20:14:49Z

by Rudolph, Thomas.
http://dx.doi.org/10.1007/978-3-8349-6976-7
Format: Elektronik Kaynak

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior

2024-05-23T20:14:49Z

by Steckstor, Denise.
http://dx.doi.org/10.1007/978-3-8349-7078-7
Format: Elektronik Kaynak

Cruise Management Information and Decision Support Systems

2024-05-23T20:14:49Z

by Papathanassis, Alexis.
http://dx.doi.org/10.1007/978-3-8349-7159-3
Format: Elektronik Kaynak