Arama Sonuçları - Daraltılmış: 2015 - Marketing. - 0338

Are Public Relations Firms Ready to Lead in the New Communication Normal? The Changing Agency Landscape and PR's Shifting Roles

2024-06-03T19:01:07Z

by Xu, Ran, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10799470
Format: Kitap

Reinventing the Wrapper, Not the Whopper: The "Greenwashing" PR Behind Fast Food Chains' Niche Healthy Menus

2024-06-03T19:01:07Z

by Ryan, Nicole, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10799574
Format: Kitap

For the Love of the Game and Community: Evaluating Professional Athletes' Charitable Giving

2024-06-03T19:01:07Z

by Cabrera, Emily, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10800111
Format: Kitap

Visualizing Email Response Data to Improve Marketing Campaigns

2024-06-03T19:01:07Z

by Gonzalez, Jason, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10800129
Format: Kitap

Analyzing the Decline of Symphonic Music in the United States: Public Relations Strategies to Attract Millennials

2024-06-03T19:01:07Z

by Saquilayan, Justine N, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10820407
Format: Kitap

The Gamification of Corporate Responsibility

2024-06-03T19:01:07Z

by Whittaker, Christina J, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10820422
Format: Kitap

Luxury Branding in Today's China: Case Studies of Global Consistency and Local Adaptation Strategies of Luxury Fashion Brands

2024-06-03T19:01:07Z

by Wei, Yumeng, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:11012087
Format: Kitap

The Branding Game: A Study on Advergames, a Successful Way to Connect With Today's Gamified Audience

2024-06-03T19:01:07Z

by Licha-López, Verónica, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:11012092
Format: Kitap

Two Essays on Television Advertising

2024-06-03T19:01:07Z

by Shi, Yang, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:13838436
Format: Kitap

Boutique, Design and Luxury Hotels in New York City: a Survey of the Impact of Art and Design as a Marketing Differentiation Strategy

2024-06-03T19:01:07Z

by Thompson, Allison, author.
http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqm&rft_dat=xri:pqdiss:10185648
Format: Kitap