A personal perspective on the selling of academia / College Sports, Inc. / The benefits and cost of commercialization of the academy / Increased commercialization of the academy following the Bayh-Dole Act of 1980 / Delicate balance / Pushing the envelope in university involvement with commercialization / Conflicting goals and values / Buyer and seller views of university/industry licensing / The increasingly proprietary nature of publicly funded biomedical research / The clinical trials business / Reforming research ethics in an age of multivested science / The academy and industry / Responsible innovation in the commercialized university