1. Introduction / J. Mark Munoz and Neal King -- Part 1. Effective organization -- 2. Developing and maintaining meaningful relationships with faculty, staff, and students / Arthur F. Kirk, Jr. -- 3. Optimizing the board-president relationship: best practices that make a difference! / Eugene B. Habecker -- 4. Pathways to entrepreneurship in the academe / J. Mark Munoz -- 5. Evaluating the impact of social networks on the university's public engagement / Letizia Lo Presti and Vittoria Marino -- 6. Business and academic linkages: the case of Georgia / Kakha Shengelia and Shalva Machavariani -- 7. Quad-helix engagement for city and regional development: the role of universities in governance, leadership, and management / Thandwa Z. Mthembu -- Part 2. Controlling for success -- 8. An empirical basis for strategic management of price and aid / Richard A. Hesel and Craig Goebel -- 9. Enrollment management / Halia M. Valladares and David Docherty -- 10. Assessment is everyone's business / Wendy Weiner -- 11. Fundraising in higher education: aligning mission, development staff, and donors / Mac Powell -- 12. Financial management in higher education / Neal King and J. Mark Munoz -- 13. Conclusion / J. Mark Munoz and Neal King -- Index -- List of contributing authors.