Where are we going? The nature of hospitality management -- What kind of industry? Structure, strategy and the nature of the hospitality industry -- A people business? Human resources in the hospitality sector -- Is your room alright? Accommodation management in hospitality -- Are you enjoying your meal? Food and beverage management in hospitality -- Would you like to join our customer loyalty programme? Marketing and consumption in hospitality -- Can I speak to whoever's in charge? The role of management in hospitality -- So you give degrees to waiters? Hospitality management education -- Conclusion : the proof of the pudding?