Intro -- Introduction -- Chapter 1 -- Why Sell Your Artwork Online? -- The Benefits of Online Sales Over Traditional Methods -- The Internet never closes -- People have different tastes in art -- A global audience creates more opportunities to reach different types of buyers -- Selling online minimizes advertising costs -- Selling online moves your artwork quickly -- Can You Make Enough Money Selling Art Online? -- What Art is Being Sold Online? -- Finding Your Online Niche -- Chapter 2 -- What You Will Need to Sell Your Products Online -- Your Computer -- Hard drive -- Memory card -- Processor -- CD-ROM, CD-RW, DVD-R drive, or flash drive -- Video card (or graphics card) -- Sound card -- Computer packages -- Your Peripherals -- Video monitor -- Digital camera -- Video camera -- Audio speakers -- Printer -- Scanner -- Your Internet Service Provider -- Developing Your Brand -- Establishing a name and a look -- Case Study: Kristen Queen -- Consider colors, fonts, and images -- Finding Out About the Financials -- Keeping track of inventory, income, expenses, and business banking -- Taxes and financial questions -- Chapter 3 -- Creating a Website -- Your Domain Name -- Case Study: Lynne Taetzsch -- Your Hosting Provider -- Building Your Website -- Color -- Text -- Image placement -- Adding Images and Video -- Images -- Video -- Creating Site Maps -- Chapter 4 -- Search Engines, Maximizing Visitors to Your Website, and Shipping -- How results are selected for a search engine query -- Getting Your Website to Rank High in Search Results -- Keywords -- Integrating keywords into your website content -- Adding readable, useful, keyword optimized content -- Using keywords in title tags -- Webpage description -- Image tags -- Attracting visitors with faster speeds -- Completing a test run -- Cost Considerations -- Chapter 5.

Creating a Blog, Enhancing Content, and Understanding Affiliated Marketing -- Joining Blogrings -- Case Study: Zandra Cunningham -- Providing Informative, Conversational Content -- Search for similarities -- Link building -- Buying links -- Article Writing and Submission -- Deciding what to write about -- Submitting your article -- Affiliate Marketing -- Chapter 6 -- Social Media and Discussion Boards -- What is Social Marketing? -- Case Study: Elisa Chong -- Social Media, Sharing Sites, and Messaging -- Facebook -- Twitter -- Instagram -- Pinterest -- Snapchat -- Flickr -- Instant Messengers -- Bot shops -- LinkedIn -- Discussion Boards -- Promoting your works through discussion boards -- Using your profile and personal signature to drive traffic -- Chapter 7 -- Selling Your Products Through Etsy, Artfire, Handmade at Amazon, and Spreesy -- Using Your Art to Create Your Online Identity -- Etsy -- Case Study: Moziah "Mo" Bridges -- ArtFire -- Handmade at Amazon -- Spreesy -- Chapter 8 -- Where Else Can You Sell Online? -- Creative Sites and Classifieds -- Artwork, images, and photographs -- Music -- Audio and video -- Other places to consider -- What to Watch Out for When Selling Online -- Keeping track of sales -- Ensuring your payment -- Staying safe with online sales connections -- Reading the reviews -- Photographing your artwork -- Chapter 9 -- Participating in Online Auctions -- eBay -- Case Study: Diane Dobson-Barton -- Setting up your eBay account -- Listings and fees -- Building auction listings -- Choosing the length and timing of your auctions -- The auction title -- The auction design -- The auction text -- Your "About Me" page -- Your auction price -- Case Study: Tanya Bond -- Your eBay store -- Artsy -- Chapter 10 -- Connecting to Your Customers Through Email -- Email -- Email mini courses -- Newsletters.

Never share email addresses with others -- Update your email list -- Getting Writing Help -- Upwork -- Other Freelance Writer Websites -- Chapter 11 -- Software and Sites That Offer the Tools for Success -- Payment for Your Items -- Credit card payments made directly on your website -- PayPal -- Checks and money orders -- Software and Web Services for Running Your Business -- Website creation tools -- Adobe Dreamweaver CC -- PageBreeze -- CGI Form and Autoresponder Tools -- CGI forms -- Autoresponders -- Visitor Tracking Software -- StatCounter -- OneStatFree -- Photo Editing and Video Editing Tools -- Photo editing -- Video editing -- Accounting and financial tools -- Business Plan Tools -- BPlans -- Business Plan Pro -- Chapter 12 -- Where to Turn When You Need Help -- Need Help Learning the Skills to Set up Your New Business? -- On-site classes -- On-site groups -- Need Help Connecting to Other Artists? -- Online groups -- On-Site groups -- Conclusion -- About the Author -- Glossary -- APPENDIX -- Shipping Your Works -- Bibliography.