Machine derived contents note: Preface ix -- Part I Introduction 1 -- 1 Keys to new product success and failure 3 -- 1.1 Food products -- the basis of innovation 3 -- 1.2 Measures of product success and failure 10 -- 1.3 Key factors in product success 16 -- 1.4 Product development process: the basis for success 20 -- 1.5 Managing for product success 26 -- 1.6 Relating to consumers and markets: the key to -- product success 31 -- 1.7 Knowledge of society, industry and technology 32 -- 1.8 Product development management in the food industry 36 -- 1.9 Basis and structure of the book 37 -- 1.10 References 38 -- Part II Key requirements for successful product development 43 -- 2 Developing an innovation strategy 45 -- 2.1 Possibilities for innovation 46 -- 2.2 Incorporating innovation into the business strategy 59 -- 2.3 Building up the innovation strategy 64 -- 2.4 Getting the innovation strategy right 69 -- 2.5 Focusing the product development programme 78 -- 2.6 Developing the product development strategy 85 -- 2.7 Planning the product development programme 91 -- 2.8 References 93 -- 3 The product development process 95 -- 3.1 Product strategy 96 -- 3.2 Product design and process development 111 -- 3.3 Product commercialisation 118 -- 3.4 Product launch and evaluation 123 -- 3.5 Service in product development 130 -- 3.6 Where is the product development process going? 144 -- 3.7 References 146 -- 4 The knowledge base for product development 149 -- 4.1 Technology, knowledge and the food system 150 -- 4.2 Knowledge management or knowledge navigation? 157 -- 4.3 Necessary knowledge for product development 165 -- 4.4 Tacit knowledge in product development 176 -- 4.5 Creating knowledge in product development 183 -- 4.6 References 192 -- 5 The consumer in product development 194 -- 5.1 Understanding consumer behaviour 195 -- 5.2 Understanding food choice 203 -- 5.3 Consumers' avoidance and acceptance of new products 207 -- 5.4 Integrating consumer needs and wants in product development 209 -- 5.5 Sensory needs and wants in food product development 219 -- 5.6 Consumers in Stage 1: Product strategy development 223 -- 5.7 Consumers in Stage 2: Product design and process -- development 236 -- 5.8 Consumers in Stage 3: Product commercialisation 245 -- 5.9 Consumers in Stage 4: Product launch and evaluation 250 -- 5.10 References 253 -- Part III Managing and improving product development 257 -- 6 Managing the product development process 259 -- 6.1 Principles of product development management 260 -- 6.2 People in product development management 262 -- 6.3 Designing the PD Process 267 -- 6.4 Establishing key decision points and the decision makers 271 -- 6.5 Establishing outcomes, budgets and constraints 276 -- 6.6 Organising the PD Process 287 -- 6.7 Managing the PD Process 299 -- 6.8 Company organisation for product development 307 -- 6.9 References 314 -- 7 Case studies: product development in the food system 317 -- 7.1 Primary production: creating a new apple variety 319 -- 7.2 Development of Thai mango products and their -- competitive advantage in export markets 327 -- 7.3 Industrial products: PD Process and management for -- whey proteins 332 -- 7.4 Consumer products: new products and a new platform -- in variety sauces 340 -- 7.5 Some brief comments on the case studies 345 -- 7.6 Acknowledgements 346 -- 7.7 References 347 -- 8 Improving the product development process 348 -- 8.1 Key messages 349 -- 8.2 Evaluating product development 352 -- 8.3 Innovation metrics 358 -- 8.4 Striving for continuous improvement 364 -- 8.5 References 369 -- Index 371.