Mathematical models in social psychology / Robert P. Abelson -- The experimental analysis of social performance / Michael Argyle and Adam Kendon -- A structural balance approach to the analysis of communication effects / N.T. Feather -- Effects of fear arousal on attitude change: recent developments in theory and experimental research / Irving L. Janis -- Communication processes and the properties of language / Serge Moscovici -- The congruity principle revisited: studies in the reduction, induction, and generalization of persuasion / Percy H. Tannenbaum.