Strategic Retail Management Text and International Cases
Başlık:
Strategic Retail Management Text and International Cases
Yazar:
Zentes, Joachim.
ISBN:
9783834967404
Yazar Ek Girişi:
Basım Bilgisi:
2.
Yayın Bilgileri:
Wiesbaden : Gabler Verlag, 2012.
Fiziksel Tanımlama:
Approx. 445 p. digital.
Özet:
<p>Joachim Zentes/Dirk Morschett/Hanna Schramm-Klein<br><b>Strategic Retail Management</b><br>Text and International Cases</p><p>This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. </p><p>In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.</p><p><b>Contents</b><br>Functions, Formats and Players in Retailing<br>Strategic Marketing in Retailing<br>Marketing Mix in Retailing<br>Buying, Logistics and Performance Measurement</p><p><b>Target Groups<br></b>Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management; practitioners who wish to obtain compact and practice-oriented information on current concepts</p><p><b>About the Authors<br></b>Joachim Zentes is Professor of Management and Marketing at the Saarland University, Saarbrücken, Germany.<br>Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. <br>Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. </p>
Tüzel Kişi Ek Girişi:
Elektronik Erişim:
http://dx.doi.org/10.1007/978-3-8349-6740-4Mevcut:*
Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
HF5438.4 | 138024-1001 | E-Kütüphane | Arıyor... |
On Order
Liste seç
Bunu varsayılan liste yap.
Öğeler başarıyla eklendi
Öğeler eklenirken hata oldu. Lütfen tekrar deneyiniz.
:
Select An Item
Data usage warning: You will receive one text message for each title you selected.
Standard text messaging rates apply.