The image of banks and other financial institutions: With special reference to small firms
Başlık:
The image of banks and other financial institutions: With special reference to small firms
Yazar:
Desmond, John, author.
ISBN:
9780438043541
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 electronic resource (517 pages)
Genel Not:
Source: Dissertation Abstracts International, Volume: 76-08C.
Özet:
The central aim of this thesis is to come to a better understanding of the processes involved in the presentation, representation and negotiation of the corporate image of banks in relation to small business owners. A literature review was carried out in order to develop a framework within which "image" could be studied. From reviews of the literature in corporate image, social psychology and in sociology, it was found that a series of dichotomies presented a barrier to the development of a theoretical and research framework: dichotomies in terms of the nature of reality vs. construction, voluntarism vs. determinism and the individual vs. social. Drawing upon the ideas of Giddens (1984) and Gramsci (1971) a framework was developed to explore image which sought to transcend such barriers. The frame-work consisted of an exploration of processes of presentation, representation and negotiation of image. This framework was used to examine a number of questions relating to the image formation process and to specific aspects of that process relating to small firms and banks. The approach adopted was interpretive. Separate points of view were adopted for each chapter and a range of methodologies were employed in keeping with the development of each point of view. Banks presented themselves in the best light possible. However the media representation of image drew upon a range of points of view. The negotiation of the image of banks was examined in relation to the government loan guarantee scheme which was initially introduced in 1981. An analysis of the events leading up to the introduction of the scheme supported Giddens's notion of the importance of the unintended consequences of intentional action. The research revealed that different groups erected different platforms on the institutional stage and constituted "the facts" accordingly. A study of the constructions of small business owners in 1983, revealed that they wanted more relationships, advice and understanding. Banks were not perceived to be good at providing these. Sonic tentative reasons are put forward as to why this was so. It was concluded that images are constructions. Evidence from the research pointed to the view that images of banks are not stereotypes. There was also evidence to suggest that images are constructed by agents. In considering differences between individual banks, differences in terms of relationships were more extreme than those between institutions.
Notlar:
School code: 1543
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
XX(684291.1) | 684291-1001 | Proquest E-Tez Koleksiyonu | Arıyor... |
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