İçindekiler: Domains of persuasion: an introduction / Timothy C. Brock and Melanie C. Green -- Attitude measurement: techniques for measuring the unobservable / Leandre R. Fabrigar, Jon A. Krosnick, and Bonnie L. MacDougall -- Acting as we feel: when and how attitudes guide behavior / Russell H. Fazio and David R. Roskos-Ewoldsen -- Actions and attitudes: the theory of cognitive dissonance / Joel Cooper, Robert Mirabile, and Steven J. Scher -- To think or not to think: exploring two routes to persuasion / Richard E. Petty, John T. Cacioppo, Alan J. Strathman, and Joseph R. Priester -- Persuasiveness of narratives / Melanie C. Green and Timothy C. Brock -- Principles of interpersonal influence / Robert B. Cialdini and Brad J. Sagarin -- Influence and persuasion in small groups / Charlan Jeanne Nemeth and Jack A. Goncalo -- Do messages from your body, your friends, your doctor, or the media shape your health behavior? / Howard Leventhal, Linda Cameron, Elaine A. Leventhal, and Gozde Ozakinci -- Mass media and political persuasion / Shanto Iyengar and Jennifer McGrady -- Changing prejudice: the effects of persuasion on implicit and explicit forms of race bias / David M. Amodio and Patricia G. Devine -- The psychology of advertising / Frank R. Kardes.