The stories markets tell: affordances for ethical behavior in free exchange / Free enterprise, sympathy, and virtue / The status of moral emotions in consequentialist moral reasoning / How selfish an animal? The case of primate cooperation / Fairness and other-regarding preferences in nonhuman primates / The evolution of free enterprise values / Building trust by wasting time / Taking conscience seriously / Trustworthiness and contract / The vital role of norms and rules in maintaining open public and private economies / Values, mechanism design, and fairness / Values and value: moral economics / Building a market: from personal to impersonal exchange / Corporate honesty and business education: a behavioral model / What's a business for?