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BRICS and beyond executive lessons on emerging markets
Başlık:
BRICS and beyond executive lessons on emerging markets
Yazar:
Jones, Stephanie, 1957-
Yazar Ek Girişi:
Yayın Bilgileri:
Chichester [England] : Wiley, 2012.
Fiziksel Tanımlama:
xi, 267 p.
İçerik:
Preface / by Prof Dr. Wim Naude -- About the author -- Introduction -- Doing business in emerging markets : risks, opportunities and practice -- First section: risks -- Country risk -- Politics and business in emerging markets -- Corporate social responsibility -- Ethics, transparency, and governance in emerging markets -- Business culture -- Cross-cultural management and people in emerging markets -- Second section: opportunities -- Marketing -- Implementing marketing ideas into and from emerging markets -- Entrepreneurship and innovation -- Technology, innovation, and new business ventures in emerging markets -- Third section: practice -- Strategy and operations -- Changing business strategies and operations in emerging markets -- Strategic alliances -- Western business and emerging market business : working together -- Lessons for global business -- What we can learn from the brics and beyond -- Reading list -- Glossary -- Index.
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
|---|---|---|---|
| HD2755.5 .J6676 2012 | 996076-1001 | Ebook Central | Arıyor... |
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