Strategic analysis processes and tools
Başlık:
Strategic analysis processes and tools
Yayın Bilgileri:
New York : Routledge, 2012.
Fiziksel Tanımlama:
x, 136 p. : ill.
Seri:
Routledge research in strategic management ; 1
Routledge research in strategic management ; 1.
İçerik:
Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts.