International marketing a strategic approach to world markets
Başlık:
International marketing a strategic approach to world markets
Yayın Bilgileri:
London : Routledge, 2013.
Fiziksel Tanımlama:
307 p. : ill.
Seri:
Routledge library editions. International marketing ; v. 25
Genel Not:
First published in 1977 by Unwin Hyman. Revised edition 1987, seventh edition 1991.
