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Tourism management an introduction
Başlık:
Tourism management an introduction
Yazar:
Page, Stephen, 1963-
ISBN:
9780080969329
Yazar Ek Girişi:
Basım Bilgisi:
4th ed.
Yayın Bilgileri:
Oxford ; Burlington, MA : Butterworth-Heinemann 2011.
Fiziksel Tanımlama:
x, 382 p. : col. ill. ; 25 cm.
Genel Not:
Previous editions had subtitle: Manageing for change.
Previous ed.: 2009.
İçerik:
Chapter 01 Tourism Today; Chapter 02 Demand: Why Do People Engage in Tourism?; Chapter 03 Transporting the Tourist I: Surface Transport; Chapter 04 Transporting the Tourist II: The Aviation Sector; Chapter 05 Accommodation and Hospitality Services; Chapter 06 Tour Operating and Travel Retailing; Chapter 07 Visitor Attractions; Chapter 08 The Management of Tourism; Chapter 09 The Public Sector and Tourism; Chapter 10; Managing the Visitor and their Impacts; Chapter 11 The Future of Tourism: Post Tourism.
Özet:
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fourth edition includes new material focused on: . Pro poor tourism and poverty . The importance of Brazil, Russia, India and China (BRIC) Markets . The growing significance of low cost travel by air and on land . Tourism and sustainability, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth . The growing significance of social media and Web 2.0 in tourism.
'Tourism Management' is a complete synthesis of tourism, from its beginnings, through to the major impacts it has on today's global community, the environment and economy.
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ScienceDirect An electronic book accessible through the World Wide Web; click for informationMevcut:*
Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
G155 .A1 P2579 2011 | 137301-1001 | E-Kütüphane | Arıyor... |
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