Your business woes are keeping you up at night -- Effective leaders create good company cultures -- Declare war on complacency and incompetence -- Where are you in the business lifecycle? -- You don't have to stay where you are -- An action plan for change -- Woo your customers: the power of the thrill -- Thrill to the nth degree: learn from the masters -- Thrill, thrill, and thrill some more -- Does your business "thrill?" rank your business on the thrill-o-meter -- The power of thrilled: six ways to infuse your business with more jet fuel -- The end of no -- Monetize the thrill : a management roadmap -- Is your company more than the sum of its parts? -- If you were handed the company, chances are you don't know how to run it.