Introduction: the people principle -- Rule 1: recruit staff for their personality not their qualifications -- Rule 2: dump the rulebooks and targets -- Rule 3: put relationships at the heart of organisations -- Rule 4: demerge everything rule 5 : obliterate the hierarchies and empires -- Rule 6: give people whole jobs to do -- Rule 7: chuck out the big it systems -- Rule 8: give everyone the chance to feel useful -- Rule 9: make organisations into engines of regeneration -- Rule 10: localise everything conclusion: finding a new horse.