Princeton, N.J. : Princeton University Press, c2009.
Fiziksel Tanımlama:
xxiii, 205 p. : ill.
İçerik:
Presidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context.