Eylem Seç
Tweet naked : a bare-all social media strategy for boosting your brand and your business
Başlık:
Tweet naked : a bare-all social media strategy for boosting your brand and your business
Yazar:
Levy, Scott.
ISBN:
9781613082478
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 online resource (205 pages)
Genel Not:
Includes index.
İçerik:
Machine generated contents note: INTRODUCTION -- Chapter 1: WHAT IS SOCIAL MEDIA? -- Chapter 2: TRANSPARENCY & AUTHENTICITY -- Chapter 3: HOW TO BUILD YOUR BRAND -- Chapter 4: CONVERGENCE CROSSING OVER FROM TWITTER TO FACEBOOK TO EVERYTHING ELSE -- Chapter 5: WAYS TO ENGAGE -- Chapter 6: HOW TO BUILD A FOLLOWING -- Chapter 7: MEASURING SUCCESS -- Chapter 8: SECRET INGREDIENTS: TRICKS OF THE TRADE.
Özet:
"Presenting a fresh perspective on a common challenge, author Scott Levy delivers a new answer to every business owner's social media question -- how can I make social media work for me? Levy's solution takes a cue from another explosive media phenomenon: reality TV. Levy invites readers to create the same magnetism that pulls reality TV viewers in by using the same tools: transparency, authenticity, and a human element. Readers learn how to use social platforms to tactfully share, or bare, their brand, inciting consumer action. Readers also learn how to strip their social media strategy down to what works for their brand, exhibit transparency that engages followers on all popular social channels, and create brand consistency across all social platforms. Other topics cover engineering positive brand impacts and avoid devastating damage, using crowdsourcing and retweets, and lifting a brand from relative obscurity to significant popularity. Real-life examples relate well-known business brands such as Sharpie and Jet Blue, and personal brands such as NFL Runningback DeAngelo Williams. Social media marketers learn exactly what it takes to seduce the masses and turn them from passive followers to brand champions and loyal brand buyers"-- Provided by publisher.
Notlar:
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
HM742 .L425 2014 | 1023325-1001 | Ebook Central | Arıyor... |
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