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Generation Z and Corporate Social Responsibility
Başlık:
Generation Z and Corporate Social Responsibility
Yazar:
Uche, Sharon C., author.
ISBN:
9780438103047
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 electronic resource (102 pages)
Genel Not:
Source: Masters Abstracts International, Volume: 57-06M(E).
Advisors: Joon Soo Lim Committee members: Hua Jiang; Regina Luttrell; Michael Meath.
Özet:
This thesis explores the attitudes and perceptions held by Generation Z regarding a brand or brand's corporate social responsibility (CSR) communication efforts. This thesis uses the stakeholder theory, relationship management theory, ethical consumerism and corporate reputation theory to frame the importance of brand's understanding how to effectively communicates CSR to its stakeholders. This study evaluates variables including progressive values, diversity, pro-social behaviors, attitude toward a brand, perceived credibility, ulterior motives, commitment, perceived trust, word of mouth intentions, purchase intentions. This study will also examine how the influence of CSR communication efforts varies within Gen Z depending on gender, race and political ideologies. This thesis then frames current characteristics of Gen Z with their involvement levels of CSR.
Notlar:
School code: 0659
Tüzel Kişi Ek Girişi:
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
XX(693280.1) | 693280-1001 | Proquest E-Tez Koleksiyonu | Arıyor... |
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