pt. 1. Marketing rocks -- pt. 2. It's about them, really -- pt. 3. Learn to speak prospect -- pt. 4. Expert positioning -- pt. 5. Dominate social media -- pt. 6. The "S" word -- pt. 7. Get better leads -- pt. 8. Get better prospects -- pt. 9. Eliminate roadblocks -- pt. 10. Your business DNA -- pt. 11. Personal success strategies -- pt. 12. Taking action -- pt. 13. Your 21-day marketing launch plan.