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Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Başlık:
Advances in Advertising Research (Vol. III) Current Insights and Future Trends
Yazar:
Eisend, Martin.
ISBN:
9783834942913
Yazar Ek Girişi:
Yayın Bilgileri:
Wiesbaden : Gabler Verlag : Imprint: Gabler Verlag, 2012.
Fiziksel Tanımlama:
XII, 432 p. digital.
Seri:
European Advertising Academy
İçerik:
Advertising Content, Appeals, and Execution -- Corporate Responsibility, Social Issues, and Advertising -- Social Media, Online, and Mobile Advertising -- Product Placement -- Gender, Children, and Advertising -- Consumers, Companies, Brands, and their Relationships. .
Özet:
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 10th International Conference on Research in Advertising (ICORIA) which was held in Berlin (Germany) in June 2011. In the face of an ever increasing number of products and services, as well as an increasingly cluttered media environment, advertising research is confronted with multiple challenges. Against this background, the book provides international state-of-the-art research with 32 articles by renowned scholars from the worldwide ICORIA network.
Tüzel Kişi Ek Girişi:
Elektronik Erişim:
http://dx.doi.org/10.1007/978-3-8349-4291-3Mevcut:*
Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
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HF5410 -5417.5 | 138021-1001 | E-Kütüphane | Arıyor... |
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