Social Media Sport Engagement: Examining the Influence of Product Post, Purchasing and Generated Revenue
Başlık:
Social Media Sport Engagement: Examining the Influence of Product Post, Purchasing and Generated Revenue
Yazar:
Wells-O'Rear, Wendy, author.
ISBN:
9780355989632
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 electronic resource (198 pages)
Genel Not:
Source: Dissertation Abstracts International, Volume: 79-10(E), Section: A.
Advisors: Chad Sines.
Özet:
The phenomenon of sport organizations channeling social media engagement to optimize a relationship role from a social media post that generates revenue results in the need to examine the influential social experience. A quantitative causal relationship study was conducted to examine the influence of product post purchasing and generated revenue via social media platforms that influence the consumer behavior relationship for various sport organizations. Moreover, the study compared factors that influence consumer behavior and revenue generation in various sport organizations among the indicator factors in social media marketing, sport branding, product procurement, audience impact, streaming market value, and revenue analytics. Faculty, staff, and current students from Central Georgia Technical College and Valdosta State University received an email containing a survey link addressing questions in relation to influential factors and connection value to a sport organizations social media product post. The survey also addressed questions regarding value derived due to a sport product and overall consumer behaviors in viewing or disengaging from a sport organizations social media post. The results of the study revealed an engagement of social media conversation connections via social media platforms provides opportunities in breaking the social media sport engagement ties and fallible relations. A statistically significant relationship in consumer social value for a sport organization indicated the influence of family, friends, and time placement of a social media product post is considered a crucial factor to proactively and reactively engage with audiences. Additionally, the strength of each social and technical variable is a strong behavior indicator for sport organizations to understand the consumer engagement relationship in a social media sport marketing purchasing experience. Lastly, the uniqueness of a product post alters the level of response, while focusing on the social implications of a relationship.
Notlar:
School code: 1443
Konu Başlığı:
Tüzel Kişi Ek Girişi:
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
XX(681882.1) | 681882-1001 | Proquest E-Tez Koleksiyonu | Arıyor... |
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