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Assessing the Impacts of Crowdsourcing in Logistics and Supply Chain Operations
Başlık:
Assessing the Impacts of Crowdsourcing in Logistics and Supply Chain Operations
Yazar:
Ta, Ha Hai, author.
ISBN:
9780438128538
Yazar Ek Girişi:
Fiziksel Tanımlama:
1 electronic resource (177 pages)
Genel Not:
Source: Dissertation Abstracts International, Volume: 79-11(E), Section: A.
Advisors: Terry Esper Committee members: Adriana Rossiter Hofer; Annibal Sodero; Travis Tokar.
Özet:
Crowdsourcing models, whereby firms start to delegate supply chain operations activities to a mass of actors in the marketplace, have grown drastically in recent years. 85% of the top global brands have reported to use crowdsourcing in the last ten year with top names such as Procter & Gamble, Unilever, and Nestle. These emergent business models, however, have remained unexplored in extant SCM literature. Drawing on various theoretical underpinnings, this dissertation aims to investigate and develop a holistic understanding of the importance and impacts of crowdsourcing in SCM from multiple perspectives.
Three individual studies implementing a range of methodological approaches (archival data, netnography, and field and scenario-based experiments) are conducted to examine potential impacts of crowdsourcing in different supply chain processes from the customer's, the crowdsourcing firm's, and the supply chain partner's perspectives. Essay 1 employs a mixed method approach to investigate "how, when, and why" crowdsourced delivery may affect customer satisfaction and behavioral intention in online retailing. Essay 2 uses a field experiment to address how the framing of motivation messages could enhance crowdsourced agents' participation and performance level in crowdsourced inventory audit tasks. Lastly, Essay 3 explores the impact of crowdsourcing activities by the manufacturers on the relationship dynamics within the manufacturer-consumers-retailer triads.
Notlar:
School code: 0011
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
XX(695459.1) | 695459-1001 | Proquest E-Tez Koleksiyonu | Arıyor... |
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