Advisors: Peter Miller Committee members: Melissa Goodson.
Özet:
This paper examines Uber's leadership, strategy and culture and explores how these elements led to its meteoric success. Uber's attempt to overcome its current problems through change is examined as well as change itself for Uber. This paper begins with a literature review outlining the development of Uber, its leadership, strategy and culture; addressing its strengths, weaknesses, opportunities and threats. This paper utilizes the Bolman and Deals' four frames structure (Structural, Human Resource, Political and Symbolic) as an analytical framework for evaluation of Uber's grappling with its challenges and change.