Luxury Branding in Today's China: Case Studies of Global Consistency and Local Adaptation Strategies of Luxury Fashion Brands
Başlık:
Luxury Branding in Today's China: Case Studies of Global Consistency and Local Adaptation Strategies of Luxury Fashion Brands
Yazar:
Wei, Yumeng, author.
Fiziksel Tanımlama:
1 electronic resource (87 pages)
Genel Not:
Source: Masters Abstracts International, Volume: 57-03M(E).
Advisors: Jennifer Floto.
Notlar:
School code: 0208