The Branding Game: A Study on Advergames, a Successful Way to Connect With Today's Gamified Audience
Başlık:
The Branding Game: A Study on Advergames, a Successful Way to Connect With Today's Gamified Audience
Yazar:
Licha-López, Verónica, author.
Fiziksel Tanımlama:
1 electronic resource (79 pages)
Genel Not:
Source: Masters Abstracts International, Volume: 57-03M(E).
Advisors: Matthew LeVeque.
Notlar:
School code: 0208