Shedding light on the minds of delighted customers: an investigation into the effect of the intrinsic processing on the magnitude and endurance of customer delight in hedonic and utilitarian consumption settings using dual-processing theory
Başlık:
Shedding light on the minds of delighted customers: an investigation into the effect of the intrinsic processing on the magnitude and endurance of customer delight in hedonic and utilitarian consumption settings using dual-processing theory