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Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Başlık:
Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership
Yazar:
Jaffe, Joseph, 1970-
Yazar Ek Girişi:
Yayın Bilgileri:
Hoboken, N.J. : John Wiley & Sons, c2007.
Fiziksel Tanımlama:
xix, 300 p. : ill.
Genel Not:
"Published simultaneously in Canada."
İçerik:
Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test.
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
HF5415.5 .J34 2007 | 945046-1001 | Ebook Central | Arıyor... |
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