New York : American Management Association, c2009.
Fiziksel Tanımlama:
v, 216 p.
İçerik:
Why not me? -- The decision -- The big idea -- The first test--and the first plan -- The partner principle -- Gut check : getting started -- Priorities for that first all-consuming year -- You are the company -- Technology : our generation's great equalizer -- Service is what you're selling -- Back up your sell -- Inside players : your team -- Celebrate failure, reward success -- Your vendor relationships matter -- By the numbers -- Why not you?