London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, c2009.
Fiziksel Tanımlama:
xx, 220 p. : ill.
Seri:
Series on technology management ; v. 14
Series on technology management ; v. 14.
İçerik:
Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.