Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history
Başlık:
Marketing lessons from the Grateful Dead what every business can learn from the most iconic band in history
Yazar:
Scott, David Meerman.
Yayın Bilgileri:
Hoboken, N.J. : Wiley, 2010.
Fiziksel Tanımlama:
xxv, 163 p. : ill.
İçerik:
pt. 1. The band -- pt. 2. The fans -- pt. 3. The business.