The aging consumer perspectives from psychology and economics
Başlık:
The aging consumer perspectives from psychology and economics
Yazar:
Drolet, Aimee Leigh.
Yayın Bilgileri:
New York : Taylor & Francis, 2010.
Fiziksel Tanımlama:
xxi, 301 p. : ill.
Seri:
Marketing and consumer psychology series
Marketing and consumer psychology series.
İçerik:
Cognitive psychology and neuroscience of aging / Angela H. Gutchess -- Spending patterns in the older population / Michael D. Hurd and Susann Rohwedder -- Socioemotional selectivity theory : implications for consumer research / Aimee Drolet, Loraine Lau-Gesk, Patti Williams and Hyewook Genevieve Jeong -- Aging-related changes in decision making / Ellen Peters -- Do workers prepare rationally for retirement? / Gary Burtless -- New choices, new information : do choice abundance and information complexity hurt aging consumers' medical decision making? / Stacy L. Wood, Judith A. Shinogle and Melayne M. McInnes -- The ageing consumer and intergenerational transmission of cherished possessions / Carolyn Folkman Curasi, Linda L. Price, and Eric J. Arnould -- Comprehension of marketing communications among older consumers / Carolyn M. Bonifield and Catherine A. Cole -- Impact of age on brand choice / Raphaëlle Lambert-Pandraud and Gilles Laurent -- Why do older consumers tell us they are more satisfied? / Carolyn Yoon, Fred Feinberg, and Norbert Schwarz -- Age-branding / Harry R. Moody and Sanjay Sood -- Designing products for older consumers : a human factors perspective / Neil Charness, Michael Champion and Ryan Yordon.
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Yer Numarası | Demirbaş Numarası | Shelf Location | Lokasyon / Statüsü / İade Tarihi |
---|---|---|---|
HF5415.332 .O43 A385 2010 | 974334-1001 | Ebook Central | Arıyor... |
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